On creative: We’re either trying to make something unforgettable, or we’re just making noise. Say something. Say it simply, audaciously, memorably. Create smiles or goosebumps. Hard as hell? Sure. But it’s not just worth the fight, it’s the only fight. Otherwise, pour gasoline on the client’s money and toss a match. At least that would get attention. 

On strategy: “Give me the freedom of a tight brief.” Know what it takes to empower creatives and do whatever it takes to get there. Keep it simple, specific, convincing. Operate on informed instinct. Have a good bullshit detector. Hone it through a lifetime of observing human truths and distinguishing meaningful insights from meaningless data. 

On agency leadership: Dare to keep it simple in an industry intent on propagating the myth that complex is smart. Welcome new marketing insights, trends and philosophies. But remember it’s all just talk until the ideas—and results—hit the table. Speak less, listen more.  Stay curious. “What do you know today that you didn’t know yesterday?” Be a happy stoic. Understand the only thing we control in this world is how we think, act and react in each moment, so choose wisely and be a good human. Promote honest pragmatism. People—especially talented creative people—respond to truth not toxic positivity. Vibe is earned not manufactured. We’re pushing cheese puffs, not performing brain surgery, so let’s have fun doing it. 

Professional life: My ideas have been featured in The One Show, Communication Arts, Muse by Clios, Adweek, AdAge, Mediaweek, The Minneapolis Egotist, The Show/AdFed MN and above many fine restroom urinals. I’ve worked on brands like 3M, Harley-Davidson, Samuel Adams, Grain Belt Beer, Polaris, Cargill, UnitedHealthcare, Transamerica, Godfrey Pontoons and many local establishments willing to provide food and drink in exchange for ideas.

Personal life: Inspiration only strikes when you live your life fully, so “yes” is my default mode. Which means…I play rock shows in dive bars often. I regularly contribute to a respected food journal (Heavy Table), so far chronicling 350+ restaurant experiences. I write and occasionally publish short fiction (under a pen name I won’t reveal, so don’t ask). I visit new parts of the world and experience new cultures annually. And I live in constant awe of my spouse and children who teach me something new every day and show me who I aspire to be.