We ad people aren’t exactly known for our quiet reserve and inhibition. We love a provocative idea. We’re open to trying new things. But not every whim is a good one. Here, I attempt to capture the most egregious fetishes—or fetish-like behaviors—I’ve observed in the business over the years. Maybe you’ve witnessed these yourself, or perhaps, like me, you’ve even engaged in a few. Either way, buckle in as we delve into the mischievous mind of the modern ad professional.

Technophilia

Titillation stemming from worship of and submission to trending technology and social platforms.

Trending ad tech and social platforms are seductive. They offer sexy new ways to reach and engage with audiences. We’re apoplectic about their APIs. We drool over their daily active users. But deifying these platforms before we know the whole truth—who they really reach, where they get their data, how they’re best used—means we aren’t giving them the cold, hard, unbiased look we should in order to advise our clients. That hot take on the latest “it” platform may just be pulling your attention away from a potentially more efficient, effective way to reach your audience. Don’t be sucked in too soon. At least wait until SNL does a spot-on TikTok parody before jumping headlong in…

(Read full article at Muse by Clio)